The theme of the fourth edition of the Independent Hotel Show Amsterdam is Dreamland.
The Independent Hotel Show Amsterdam will take place on 12 and 13 March. It is a boutique fair for decision makers from independent and luxury hotels looking for the latest trends and innovations in their field. This year, the theme chosen is Dreamland. Tess Suters, event manager of the Independent Hotel Show Amsterdam: 'In these troubled times, people want to escape to a dream world. This will be a major trend within the hotel industry next year. Today's hotel guest wants to be surprised with creativity and quality. The same naturally applies to visitors to our event. They want to be inspired and what better way to do so than in Dreamland? We live in a world where reality and fantasy are increasingly merging, partly due to Artificial Intelligence. This leads to new possibilities.'
Among other things, the theme is reflected in the fair's design, which is provided by design studio The Fresh Perspective. Tess Suters: 'We want people to step out of their daily reality for a while and asked these designers to create a world that hovers between dream and reality. Here, visitors can meet more than 200 suppliers and experts shine their light on important topics at play within the hotel industry. These include branding, personnel management, technology, sustainable business and food trends. There is also plenty of space and opportunity for hoteliers to meet and exchange knowledge.'
Independent Hotel Show
Organised in London since 2012, the Independent Hotel Show has become the international business platform for independent hoteliers. In addition to London, the event is now organised in Amsterdam, Miami and Munich.