{
    "title": "Independent Hotel Show Amsterdam y Hotels for Trees unen sus fuerzas en el D\u00eda de la Tierra",
    "modified_at": "2026-04-15 11:30:19",
    "published_at": "2026-04-15 11:31:00",
    "url": "https://press.hbmeo.com/independent-hotel-show-amsterdam-y-hotels-for-trees-unen-sus-fuerzas-en-el-dia-de-la-tierra",
    "short_url": "http://prez.ly/UdCd",
    "culture": "es_ES",
    "language": "ES",
    "slug": "independent-hotel-show-amsterdam-y-hotels-for-trees-unen-sus-fuerzas-en-el-dia-de-la-tierra",
    "body": "<p><strong>Durante la primera jornada de Independent Hotel Show Amsterdam, el 22 de abril, que este a&ntilde;o coincide con el D&iacute;a de la Tierra, Hotels for Trees y los organizadores de la feria unir&aacute;n sus fuerzas para concienciar sobre la sostenibilidad en el sector hotelero. Con un gesto simb&oacute;lico, la organizaci&oacute;n dar&aacute; inmediatamente un buen ejemplo: se plantar&aacute;n 20 &aacute;rboles, con un llamamiento a visitantes y socios para que hagan lo mismo.</strong></p><p>La colaboraci&oacute;n subraya la creciente importancia de las iniciativas sostenibles en el sector hotelero. Al participar en Hotels for Trees, los hoteles pueden implicar a sus hu&eacute;spedes en una acci&oacute;n concienciada con el medio ambiente de una manera poco onerosa: los hu&eacute;spedes eligen pasar una noche sin limpiar el hotel, tras lo cual Hotels for Trees planta un &aacute;rbol a cambio. La iniciativa ya ha permitido plantar cientos de miles de &aacute;rboles en todo el mundo.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/fdb08fb1-a215-420e-9ae3-e11a5a7e245e/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/fdb08fb1-a215-420e-9ae3-e11a5a7e245e/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/fdb08fb1-a215-420e-9ae3-e11a5a7e245e/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-fdb08fb1-a215-420e-9ae3-e11a5a7e245e\"\n                data-id=\"fdb08fb1-a215-420e-9ae3-e11a5a7e245e\"\n                data-original=\"https://cdn.uc.assets.prezly.com/fdb08fb1-a215-420e-9ae3-e11a5a7e245e/-/inline/no/_MG_3917+LR.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/fdb08fb1-a215-420e-9ae3-e11a5a7e245e/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<h4 id=\"hospitalidad-regenerativa\" ><strong>Hospitalidad regenerativa </strong></h4><p>Independent Hotel Show Amsterdam es la principal feria para hoteleros independientes de Europa. Cada a&ntilde;o re&uacute;ne a profesionales, proveedores y expertos del sector hotelero para compartir las &uacute;ltimas tendencias, innovaciones y avances del sector. La hospitalidad regenerativa desempe&ntilde;a un papel cada vez m&aacute;s importante en este sentido: un enfoque en el que los hoteles no s&oacute;lo reducen su impacto, sino que contribuyen activamente a la restauraci&oacute;n y mejora de la naturaleza y las comunidades locales. </p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/89710ede-0f8e-49b3-b972-7df1a5d10f12/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/89710ede-0f8e-49b3-b972-7df1a5d10f12/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/89710ede-0f8e-49b3-b972-7df1a5d10f12/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-89710ede-0f8e-49b3-b972-7df1a5d10f12\"\n                data-id=\"89710ede-0f8e-49b3-b972-7df1a5d10f12\"\n                data-original=\"https://cdn.uc.assets.prezly.com/89710ede-0f8e-49b3-b972-7df1a5d10f12/-/inline/no/_MG_2500+LR.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/89710ede-0f8e-49b3-b972-7df1a5d10f12/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<h4 id=\"pequenas-acciones-con-un-impacto-significativo\" ><strong>Peque&ntilde;as acciones con un impacto significativo</strong></h4><p>Al lanzar esta colaboraci&oacute;n precisamente el D&iacute;a de la Tierra, ambas partes quieren enviar un mensaje contundente. &quot;Esperamos que esta iniciativa no s&oacute;lo sirva de inspiraci&oacute;n, sino que tambi&eacute;n impulse directamente a la acci&oacute;n&quot;, declar&oacute; Chaya Huisman, de Independent Hotel Show. Se invita activamente a visitantes y socios a unirse y contribuir a un futuro m&aacute;s ecol&oacute;gico. Linde Borgers, de Hotels for Trees: &quot;Estamos encantados de que Hotels for Trees plante varios &aacute;rboles en nombre del Independent Hotel Show. Estamos deseando dar la bienvenida a todos los participantes en nuestro stand del Independent Hotel Show. Aqu&iacute; podr&aacute;n unirse a nuestra misi&oacute;n de hacer m&aacute;s resistente nuestro hermoso planeta plantando un &aacute;rbol nuevo cada vez que un hu&eacute;sped decida saltarse la limpieza de la habitaci&oacute;n. Se trata de una peque&ntilde;a acci&oacute;n con un impacto significativo, esencial para el futuro de nuestra industria.&quot; </p><p>Con este esfuerzo conjunto, Hotels for Trees y el Independent Hotel Show Amsterdam dan un paso concreto hacia un sector hotelero m&aacute;s sostenible. Hotels for Trees podr&aacute; visitarse en la feria Independent Hotel Show Amsterdam los d&iacute;as 22 y 23 de abril. En el stand n&uacute;mero H60.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/4dffa204-7fcd-49a1-a2f7-ce7cd5f31769/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/4dffa204-7fcd-49a1-a2f7-ce7cd5f31769/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/4dffa204-7fcd-49a1-a2f7-ce7cd5f31769/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-4dffa204-7fcd-49a1-a2f7-ce7cd5f31769\"\n                data-id=\"4dffa204-7fcd-49a1-a2f7-ce7cd5f31769\"\n                data-original=\"https://cdn.uc.assets.prezly.com/4dffa204-7fcd-49a1-a2f7-ce7cd5f31769/-/inline/no/_MG_2290+LR+%281%29.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/4dffa204-7fcd-49a1-a2f7-ce7cd5f31769/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<a href=\"http://www.hotelsfortrees.com\"\n        target=\"_blank\" rel=\"noreferrer noopener\"\n        class=\"story-content-button-block story-content-button-block--center story-content-button-block--primary\">\n    LEER M\u00c1S</a>\n<p>&nbsp;</p>",
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